Archives for differentiators

Differentiators

Have you given much thought to the impact that differentiators have in your business or your daily life? Those are the sometimes subtle, or sometimes ‘in-your face’ things, that help each of us to make decisions through-out the days and weeks ahead.

A differentiator might be the color of a dress or the pattern on a necktie so far as clothing goes.  It might be the sweep of a body panel on that new automobile, or the interior trim option that you just had to have.  Differentiators can either be subtle or ‘in-your-face’.

WFA Staffing relies on differentiators every day.

We seek out those differences between various candidates that make the choice of one versus another apparent.  At the same time, we rely on differences to break ties between candidates.  Whether you think about that or not, they likely are part of your decision-making process as well as ours.

  It is for this reason that we pay a lot of attention to meeting you, our customer, on your turf.

We want to get to know you and your business.  Every business has a different something about it that resonates, which sets it apart from all the others in that same business.  Our visits in the field tell us a lot about the types of candidates that will fare better for each organization.

We strive to better understand who you are and what your company is and that is an immense help as we screen candidates, a number of whom are likely to have the qualifications but one or two of whom are simply better-suited for your needs in our opinion.  That is the real ‘magic’ of this business if there is any magic to it.  This also helps us save you time; we have gone through the process of sifting and winnowing and arrived at those who best fit the needs.

Our staff has years of experience in this differentiating process.  Visits with you on your ground help us to hone in on just the right set of attributes in the numerous people we interview.  Most of this experience is subtle; it is simply the way we do our ‘thing’ since it has proved to be best for us and our clients (both employers and prospective employees).  You might not be able to place your finger on it, but it is there nonetheless.

We look forward to the next opportunity you provide us in which we can show you how differentiation works to your benefit, too.

 
Al Campbell